ABN AMRO

Personal bank in the digital age

We want to be a personal bank in the digital age – the best bank for our clients. A bank that shapes and enables the transition to a more sustainable society, together with our clients and partners.

Ambitions and culture

We have the ambitions, the people, the plans and the conviction. And although we’re making headway in some areas, we know very well that we can do much more, and can do it much better.

That’s why we are working to shape our culture. After all, at the end of the day our culture will help us get the best out of ourselves and will enable us to turn our ambitions and plans into meaningful results – for our clients, our shareholders and society at large.

Our core values

Our core values of care, courage and collaboration mould our culture. We are looking to live these values in everything we do, for our clients and for each other. It is through our values that we connect and that we are able to create an environment where everyone can be themselves.

As a result, we enjoy working together, always wanting to stretch ourselves, and we’re keen to go that extra mile time and again. That’s important in a challenging environment where change is all around us and expectations are high.

Care

We care for our clients and want to do what’s best for them. That’s why we put them front and centre in everything we do. By understanding their needs we can advance their long-term interests. We see that as our responsibility.

But care also applies to our sustainability ambitions. We care about our planet and about people – whether our clients, colleagues or groups in society that are less privileged and have had fewer opportunities in life. Everyone counts – including future generations.

Courage

It takes courage to commit to bringing about positive change, to deliver on our promises and ambitions. We have the courage to take a stand in the social debate, to act on our principles and to speak up against wrongdoing. We are working to create positive change and we’re not afraid to say ‘no’ if it’s is in the client’s best interests. We engage with our clients about making their business practices more sustainable and if necessary we require them to change.

Collaboration 

It is only through collaboration that are able to achieve our ambitions, and if we want to meet the challenges we face, we must pull together. No one has all the answers. That’s why we set great store by collaborating across the organisation and why we partner with a host of other parties outside ABN AMRO to address social and environmental issues and to look after our clients’ interests. We team up with the government and other banks to keep the financial system secure, and we forge relationships with fintechs and other companies to improve our services going forward.